More than 1 in 3 B2B Marketers Held Back from Measuring Campaigns by Messy Data
36 percent of B2B marketers say that having messy data is a top marketing performance measurement challenge, according to recently-release report data. Topping the list at 47 percent was the inability to perform cross-platform data analysis, however, followed by a lack of resources at 42 percent. MarketingCharts

‘Surprised’ emotions in video ads drive conversions during pandemic, study says
Video ad performance jumped 360 percent when showing surprised people, while there was a 64 percent drop in conversions for video ads showing happy emotions during the first three seconds — two of several findings of interest to digital marketers in newly-released pandemic marketing study data. Marketing Dive

Instagram now lets everyone pin comments on posts
Brands have a new option for helping manage Instagram conversations, as the Facebook-owned platform has rolled out the ability to pin comments on posts, expanding a previous test to all users, the firm recently announced. CNET

4 in 10 Marketers and Creatives Lack A Single Central Source of Truth for Digital Assets
Just 34 percent of marketers report using a digital asset management (DAM) system, while 61 percent use only cloud storage platforms, and 51 percent who use a server on-location at the company, according to recently-released survey data. MarketingCharts

Google Adds New Predicted Audience Action Tools into Google Analytics
Google has updated…

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