2021 August 13 Forrester Chart

B2B US Digital Ad Spend Forecast for 2021-2023
Digital advertising spending in the U.S. is expected to nearly triple from 2018 levels, to some $14.57 billion by 2023, with $5.09 billion expected to be spend on display adverting in 2021 — a 32.6 percent increase from 2020, according to newly-released forecast data. MarketingProfs

Zoom Initiates $14.7B Acquisition Of Five9
Zoom has agreed to purchase Five9, with the $14.7 billion addition of the contact center as a service (CCaaS) firm poised to augment Zoom’s enterprise offerings, the firms recently announced. Demand Gen Report

Spotify ties Nielsen demos to audience measurement on podcasts
Spotify has released a new podcast measurement tool utilizing Nielsen audience demographic data, in an expanded collaboration that is set to provide additional insights to podcast marketers through Spotify’s Megaphone advertising unit, the firm recently announced. Campaign US

Google restricts ad targeting of under-18s
Gender and interests will join age as some of the ad targeting factors Google will be able to block as part of its newest advertising restriction policy, with additional changes coming to the firm’s YouTube property, the search and advertising giant recently announced. Reuters

Influencer Marketing Spend Forecast to Grow by A Third This Year
Influencer marketing spending is expected to reach $4.62 billion in the U.S. by 2023, with 2021 expected to see $3.69 billion in spend, according to recently-released influencer…

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