The 8 Best Time Management Software to Boost Team Productivity

Is your team as productive as it could be? If you can’t answer that question with authority, backed by real time-tracking data, then you may be leaving a ton of value on the table. Time management software can instantly improve your team’s productivity and propel the growth of your business by finding inefficiencies or identifying …

The Plain English Guide to Return on Ad Spend (ROAS)

As a writer, I’ve never been very good at math. I know … shocking. Most marketers can relate because as a bunch, we tend to be better at English and history than math and science. However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or …

The Top 15 Best Sales Blogs to Help You Close More Deals

“Become the person who would attract the results you seek.” — Jim Cathcart In every aspect of our lives, goal setting is important, but for the type of person who thrives in sales, it is even more true. Goals are what keep you motivated. Competition is what drives you.  And while leadership has likely set …

B2B Digital Ad Spend Soars, Digital Engagement Changes, LinkedIn Scraps Stories, Google Pays Apple $15Bn

Marketers’ Use of Digital Engagement TacticsA new report from Salesforce shows that 9 in 10 marketing leaders believe that their digital engagement strategy has completely (48%) or somewhat (42%) changed since before the pandemic. Which tactics are they using? Social media (91%), digital ads (91%), digital content (88%), website and apps (86%), email (76%) and …

6 Ways to Make a Bad First Impression During Business Outreach

September 3, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. As an introvert, I’ve spent the majority of my entrepreneurial life mastering the techniques of inbound marketing. But avoiding outreach forever isn’t sustainable — especially in the early days where SEO is practically non-existent and your social-media followers primarily represent your “friends …

How to Run a Virtual Job Fair to Attract Top Marketing Talent

Virtual job fairs have been growing in popularity in recent years. Chances are, that’s only going to continue. Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer. How do you make sure yours is successful? Here is what you need to know. What Is a Virtual Job …

9.5 Ways Google Rewrites Your Title Tags

You’ve spent months crafting the “perfect” brand message, focus-grouping it to core demographics and psychographics, and lovingly/hatingly crafting hundreds of page titles. You wake up, grab your coffee, and fire up Google to admire your handiwork, only to see this: For reference, here’s the original <title> tag: You may be feeling confused and more than …

How to Optimize Videos for YouTube Search

YouTube is a video-sharing platform that ranks videos by how many views they receive. To rank higher on search engines, it’s important to optimize your videos for YouTube by following proven techniques that Youtube loves. In this article, I’ll give you some tips and ideas on how to optimize your YouTube channel so that you …

How To Plan Your Customer Knowledge Base Using HubSpot’s Knowledge Base Software

What do you do when you have a question? Chances are you often look up the answer on Google. Or maybe you prefer to watch reviews or how to guides on YouTube. Regardless of your platform of choice, online searches have become a necessary part of life. They’re fast. They’re easy. They’re practical. However, if …