Email marketing is one of the most dynamic fields that has continued to evolve into an effective marketing channel for marketers. Every year, there are some exciting trends that emerge in the realms of email marketing and 2021 is no different.
Since 2020 saw grim circumstances, there were drastic changes in customer behavior. New trends emerged in the world of email marketing to cater to these changes.
Let’s take a look at the hottest email marketing trends that are all set to gain popularity in 2021 and beyond.
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1. AMP in emails
AMP or Accelerated Mobile Pages is an advanced technology that has picked up pace since 2018. By employing AMP in emails, you can create interactive emails that allow users to complete an action from the email itself. Whether they want to buy a ticket, proceed with the checkout process, or RSVP to an event, everything is possible without switching to a browser or app.
For example, Booking.com sends out a beautiful AMP email that lets the user view deals and complete a booking from the email itself. Apart from that, they also include a preference center in the email footer with the help of AMP.
2. Emotional and empathetic messaging
Sending out considerate emails that reflect sensitivity is the need of the hour. Most brands have adopted this approach and adjusted the tone of their email communications according to the current situation. Individuals and businesses are…