This week on Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirneheld are bringing you all the digital marketing news you need to know.
Apple’s Mail Privacy Protection feature is bad news for email marketers, Twitter wants you to pay a monthly fee for platform improvements, and much more!
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Apple’s Mail Privacy Protection Feature
The controversial new feature will restrict advertisers and email service providers from collecting email tracking pixels from their subscribers. This change will prohibit marketers from seeing vital engagement metrics for subscribers that use the Mail app on iOS and Mac.
Twitter Blue Launches in Canada & Australia
Twitter users who pay a monthly fee to subscribe to Twitter Blue will gain access to additional features and tools. Offerings include an Undo Tweet button, bookmark folders, reader mode for Twitter threads, dedicated support, and customizable color themes and app icons.
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Take of the Week
Despite Tim Halloran‘s complaints about the ad platform, Facebook’s revenue continues to climb.
“Facebook revenue has almost doubled comparing Q1 performance to last year”
Oh, hoW NiCe fOr ThEm.
Meanwhile, their platform has turned into a post-apocalyptic thunder-dome for us advertisers.https://t.co/vPQvobxyq9 via @sengineland
— Tim Halloran (@timmhalloran) June 8, 2021
ICYMI
Amalia Fowler’s poll shows that…
