Apple Mail to Block Email Tracking Pixels & More Digital Marketing News

This week on Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Christine “Shep” Zirneheld are bringing you all the digital marketing news you need to know.

Apple’s Mail Privacy Protection feature is bad news for email marketers, Twitter wants you to pay a monthly fee for platform improvements, and much more!

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Apple’s Mail Privacy Protection Feature

The controversial new feature will restrict advertisers and email service providers from collecting email tracking pixels from their subscribers. This change will prohibit marketers from seeing vital engagement metrics for subscribers that use the Mail app on iOS and Mac.

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Twitter Blue Launches in Canada & Australia

Twitter users who pay a monthly fee to subscribe to Twitter Blue will gain access to additional features and tools. Offerings include an Undo Tweet button, bookmark folders, reader mode for Twitter threads, dedicated support, and customizable color themes and app icons.

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Take of the Week

Despite Tim Halloran‘s complaints about the ad platform, Facebook’s revenue continues to climb.

ICYMI

Amalia Fowler’s poll shows that…

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