In the ever-changing world of SERPs, it’s important for local businesses to be aware of what features they can make use of. Digital Content Editor at Pi Datametrics Emily Hogarth answers the question, “What are Google’s SERP features?” and explains how you can turn them into visibility opportunities.
Whether you’re a global or a local business, you’ll be wanting to get found online. Your priorities may be different, but with Google’s rich SERP features you can perform across a diverse range of results that suit your objectives and win you more engagement.
What are SERP features?
SERP features are results on Google which offer richer content than the traditional blue links. These results often take up more space and are far more visual. At Pi, we’ve counted 18 featured snippets in Google, and we track all of these with our digital intelligence tool.
Google’s SERP features
Why is it important to perform for SERP features?
In these now crowded search results, with a large portion of Google’s page 1 taken up with feature boxes, classic links are hardly going to make your site stand out.
That’s not to say that they’re no longer important, but if you’re looking to take up as much SERP real estate as possible, you’ve got to go for the big boys.
SERP features are bigger than classic blue links, meaning they show more copy and more information. Offering more content, in some cases, could result in an increased…