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As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO issues and opportunities. Using these tools can help you to make improvements which help boost your performance in all search engines.

Like Google’s Search Console, Bing provides a suite of tools for analyzing your website, spotting SEO issues, and logging performance. It also provides various tools, which can be useful for testing and influencing how your site appears in Bing. Even if you don’t actively optimize for Bing, it’s worth the time to get set up, and to use the tools to get valuable data about your website.

Bing Webmaster Tools’ dashboard

Getting set up

To log into and connect your site with Bing Webmaster Tools, you’ll need a Microsoft (‘Live’) account. Don’t worry, this doesn’t mean you’ll need an @outlook.com or @hotmail.com email address. You can actually use any email address you like. You can go here to sign up for a Live account and just follow the steps.

One you’ve logged in, you’ll be presented with two methods to verify your site. As with…

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