Earlier this year, Facebook introduced Facebook Shops to make it easy for businesses to set up an online store for customers where you can display and sell items. Anyone who visits your shop will see your items and can browse them. Stores are accessible via both Facebook and Instagram and are free to create. Businesses can choose the products they want to feature and customize the look of their shop with a cover image and accent colors that match their brand.

Shoppers can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads. Customers can browse products, save the items they’re interested in and place an order either on the business’ website or without leaving the app if the business has enabled checkout in the US.

Facebook Shops also allows customers to message a business through WhatsApp, Facebook Messenger, or Instagram Direct. There are also future plans to allow customers to view a business’ shop and make purchases right within a chat. 

Facebook Shop Requirements

If you have a Facebook business Page, you can add a Facebook Page shop.

Any business can have a Facebook Page shop, but this feature best serves retail and ecommerce advertisers.

Your Facebook Page shop must:

  • Sell physical items
  • Agree with the Merchant Terms
  • Link to a valid US bank account
  • Have a Tax Identification Number (TIN)

Benefits of a Facebook Shop

Facebook Shops can be very valuable to business…

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