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August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a way to share knowledge between scientists, has grown out to something none of us can imagine life without. And because the web is such an important part of our daily life, we at Yoast are always working on ways to help make it better. In this interview, our founder and CPO Joost de Valk and CTO Omar Reiss talk about how we can make the web a better place for everyone.

To be able to offer free products, like Yoast SEO, aimed at making the web better and SEO achievable for everyone, we also offer Premium plugins that make SEO easier. For instance, Yoast SEO Premium comes with a Redirect manager and Internal linking tool. And, because of World Wide Web Day, you’ll get a 15% discount on all our products if you get them now!

Why we talk about making the web better

At Yoast, we have a few core values to achieve our mission of making SEO possible for everyone. And the first one on our list of core values is Making the web better. Which sounds good, but can also have different meanings to different people. So, let’s start with the obvious question:

What do we mean when we say ‘Making the…

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