Amazon sponsored ads are one of the biggest challenges for any Amazon seller. In this Amazon PPC tutorial for 2020, we explain Amazon PPC for beginners, why you want to run PPC on Amazon FBA, a minimal Amazon PPC strategy for 2020, and your aims when it comes to Amazon PPC management. First, you’ll need your keywords, then you’ll set up your Amazon Sponsored Ads using an Amazon PPC automatic campaign and an Amazon PPC manual campaign. In this guide, we cover various Amazon PPC tricks which will help you with setting up Amazon PPC campaigns. It’s not just about running an Amazon advertisement for your listing, it’s also about Amazon PPC optimization and reducing your ACOS, so we cover Amazon PPC optimization in part 2.

Check out PART 2:

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00:00 – Intro
00:34 – What is PPC?
03:08 – How do I get my ads to the top?
04:35 – What is the goal with PPC?
06:46 – Which keywords should I use?
12:15 – How do I prepare for EXACT match?
15:27 – How do I prepare for BROAD match?
17:53 – How do I set up an EXACT match campaign?
21:52 – How do I set up a BROAD match campaign?
23:54 – How do I set up an AUTOMATIC campaign?
25:47 – What do I do from here?

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