Running real estate ads in 2021 and wondering what your results should look like? It can be difficult to tell whether or not your campaigns are hitting the mark—or missing them entirely.

One way to be sure your real estate advertising is on track is to look at available industry benchmarks to determine the answers to questions like:

  • What’s a good conversion rate for real estate advertising?
  • What’s the average click-through rate for real estate ads?
  • What’s a good cost per lead for real estate advertising?

real estate advertising benchmarks report for social media

To provide some context around your real estate advertising results, WordStream and LOCALiQ have partnered to share some benchmarks based on new data for the real estate industry. Here you’ll find the below information for search advertising, display advertising, and social media advertising:

  • Average click-through rate
  • Average cost per lead
  • Average conversion rate
  • Average monthly budget

Let’s dive in.

Real estate advertising benchmarks for search ads

Real estate advertising benchmarks for search advertising


Social media advertising on Facebook, Instagram, LinkedIn, and YouTube is a highly effective strategy for real estate. Just ask the 77% of real estate agents who use social media as part of their marketing—or the almost 50% that say social media results in their highest quality leads.

The data shows that our clients are getting excellent results with social media advertising with a high average click-through rate between 2.01% to 3.02%. To compare, the available data on average social ads…

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