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Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors.

Every web page has meta tags, but they’re only visible in the HTML code.

In this guide, you’ll learn how to use, and not to use, the six most important meta tags for SEO:

  1. Meta title
  2. Meta description
  3. Meta robots
  4. Meta refresh redirect
  5. Meta charset
  6. Meta viewport

This is the page title that Google and most other search engines show in search results.

Title tag in Google’s search results.


Google doesn’t always show the title tag. It sometimes shows something different.

Why it’s important for SEO

Google explains it best:

Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.

Best practices

  • Write a unique title tag for each page;
  • Be brief, but descriptive;
  • Avoid generic and vague titles;
  • Use sentence case or title case;
  • Create something click-worthy—not clickbait;
  • Match search intent;
  • Include your target keyword where it makes sense;
  • Keep it under 60 characters.

Recommended reading: How to Craft the Perfect SEO Title Tag (Our 4-Step Process)

How to add a title tag to your page

Paste the code below into the <head> section of your page:

<title>This is the title of...

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