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There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had to say about this study and other SEO news this month? You can watch the March 2021 edition of our SEO news webinar or read all about the highlights right here. Enjoy!

Watch the March 2021 SEO news webinar

In this post, you can read all about the SEO news that Joost de Valk and Jono Alderson discussed during our latest SEO news webinar. If you’d rather (re)watch the webinar, you can find the video right here:

Google news

A study on Google’s zero-click searches, a few permanent changes due to the pandemic, new Schema markup and lots more! Read on to find out what Google has been up to the last few weeks.

Zero-click searches rose to nearly 65% last year

Graph showing study of Google's zero-click searches in 2020

Let’s kick off with some news that caused some commotion in the last couple of weeks. Rand Fishkin published a study that says that nearly 65% of Google searches in 2020 did not result in a click. Now, this may sound like something to worry about, but it’s not. Think of it from a user’s…

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