Published: June 3, 2021

Author: Diana Gordon

Shipping box on blue background with text that says

image credit: Amazon

Well, the cat is out of the shopping bag – Bloomberg News reported last week that Amazon’s United States Prime Day will be held this month from June 21-22, which Amazon has confirmed. Typically held the second week in July, Amazon was forced to postpone Prime Day multiple times in 2020 due to the COVID-19 pandemic, finally holding the event in October.

A more appropriate name for this event would be Prime Days because in recent years, Amazon has extended the savings over multiple days with many merchants offering early Prime Day Deals. Prime Day is not just about product sales, but is also a catalyst event for Amazon to expand its Prime Membership program and drive sales of its own devices including Echo, Firestick, Ring, and more.

In a Q1 investor call, Amazon confirmed the decision to move up Prime Day this year, citing concerns of a transportation slow down and the Tokyo Olympics occuring in Q3. The timing of Prime Day 2021 will enable shoppers to take advantage of deep discounts and savings in the lead up to the July 4th holiday weekend, which will be much closer to normal compared to last year when the pandemic was raging in the United States. In a different move, Amazon has entirely canceled Prime Day for Canada and India, where cases of COVID-19 have risen and mandatory stay-at-home orders are still in place.

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