B2B doesn’t have to mean boring.

All too often, B2B content marketing is assumed to be dull, boring, and massively uninteresting when compared with B2C.

But scratch that.

For many B2B brands, content marketing provides the backbone of their customer acquisition strategy. When a solid strategy in place, it can be a phenomenal growth engine. 

In this guide, we’ll teach you everything you need to know about driving growth for your business with content marketing, specifically covering:

What is B2B Content Marketing?

According to the Content Marketing Institute:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

These principles remain the same whether you’re using a B2B content marketing tactic or for your B2B or B2C company. 

Where things differ is the decision process and promotion channels that can be successful in customer acquisition and conversions. And we’ll look at these differences shortly.

content marketing trends

If we turn to Google Trends to see the growth in popularity of content marketing as a channel, there’s continued interest and demand for content marketing because it works.

As consumers, we’re becoming immune to advertising. In fact, at least 30% of internet users now use an ad blocker. We have increasingly complex purchase journeys where we’re wanting to connect and engage with a…

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