Remember when you’d go to the mall, see something you liked, but then leave without it? Then you’d leave the mall and think about it the whole drive home, wondering if you made the right decision until you forgot about it. That was until you saw someone else with the exact item we wanted. Ah, the good ol’ days.
Today, you can’t leave an item in your cart without it following you everywhere online. Who do we have to thank for that? Technically, a lot of people – marketers, retargeting tools, Al Gore’s internet – but for the purpose of this article, we’ll focus on one: dynamic ads.
Dynamic ads allow brands to change the ads shown to users based on their behavior.
What are dynamic ads?
Dynamic ads, also called dynamic banner ads or dynamic creatives, are ads in which the content, promotions, and calls-to-action change based on user behavior. They help marketers deliver more relevant ads that connect with their target audiences.
Static ads, on the other hand, do not adapt based on external data, so they tend to target broader audience groups for brand awareness or product launches.
A banner ad can look like this:
Or like this:
They range in size…