Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have a lot of overlap. In this article, I want to give you some SEO insights from a linguistic perspective. Let’s dive in!
Different aspects of language
Before we can go into the linguistic approach to SEO, we first have to understand what language is. Language consists of many different aspects. Think about it: we make speech sounds or write letters, which together form words. We put these words in a specific order, so they form sentences and phrases. And these sentences mean something to us.
Sometimes we also want to achieve something with language. For example, when we say “it’s cold in here,” we might not only want to express we’re cold, but we could mean it as a request to close the window. To study all of these aspects, we distinguish different levels of language in the field of linguistics.
Linguistic levels of language
The most basic level is the level of sounds and letters, which we call phonology…