a handy checklist to tick off in 2021 and beyond

30-second summary:

  • On-page SEO is the process of optimizing your web pages and content for search engine crawlers
  • It involves a lot of moving parts, so it’s easy to forget some elements or tweak them incorrectly
  • This quick checklist will help you keep all the various on-page SEO elements on track

On-page SEO is basically a set of techniques and best practices for your web pages to make them more search-engine friendly and thus, boost your rankings.

Now, as you know, keywords are at the heart of nearly everything on-page SEO. But on-page optimization involves a lot of elements — not just keywords — so it’s easy to overlook some of them.

To make it easy for you to ensure all your pages are correctly optimized for the best possible rankings, here’s a handy checklist to tick off.

URLs

Review the URLs of all pages on your site to ensure they’re concise rather than long and complex. Shorter URLs tend to have better click-through rates and are more easily understood by search engine crawlers.

Include your page’s primary keyword in the URL, remove filler (aka stop) words like “the”, “for”, and “to”, and keep it under 60 characters.

Images

Your website is likely brimming with images, and that’s a good thing as images contribute significantly to improving both user experience and rankings. They…

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