“What are these GMB Products and GMB Services that you speak of?”
In a nutshell, GMB Products and GMB Services give businesses the opportunity to showcase their products and services to potential customers.
By adding GMB Products and GMB Services, you provide potential customers with additional information that might help them choose your product or service over a competitor’s. And by adding your products or services you’re directly ‘feeding’ Google details about your organization as a ‘named entity’.
Should I use GMB Products or GMB Services?
Like most things in the world of SEO, there’s no correct answer to this question, and a one-size-fits-all approach is nigh-on impossible to adopt.
However, I’m going to do my very best to equip you with as much knowledge as possible about the pros and cons of both GMB Products and GMB Services so that you can decide if, and how, to implement them for your own or your client’s business.
What is GMB Services?
Google tells us this:
“How the services editor works: In Google My Business, you may get an option to add the services that you offer, along with their descriptions and prices. If your business has multiple categories, group services together into sections under the appropriate category to keep your services organised. When local customers search on Google for a service that you…