Facebook has grown far beyond being just the place people go to share cat memes and have heated discussions with their peers. In recent years, the platform has become a network where users discover new products, primarily through video ads’ consumption.

With its unique ability to drive engagement and conversions, Facebook presents excellent opportunities that e-commerce businesses shouldn’t ignore. So much so that startups, marketers, and animation companies are always putting all their creative efforts into developing content suitable for the platform.

Now, at first glance, launching a Facebook video ads campaign might appear to be very tricky. Users navigate the platform in a particular way, and Facebook offers you many features that, if unaware, could be easily overlooked.

To keep that from happening to you, we’ve compiled this guide where we cover all the essential aspects of effective Facebook video advertising. Giving you tips and tricks so that you can maximize your campaign efforts with minimum effort.

Facebook Ads by the Numbers

But just before we proceed to the nuts and bolts of video ads on Facebook, let’s look at some of the stats and trends that make the platform such a great place to promote your brand.

  • At this point, we can confidently say that the Facebook community loves watching videos—with over 8 billion views daily, Facebook is the second-largest video hub only behind YouTube.
  • Many marketers and SMB owners who have used Facebook say it has had a…

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