Is outbound marketing right for your business?
How do you decide which strategies are going to help you grow your brand?
If you’ve got questions about outbound, then you’ve come to the right place.
What Is Outbound Marketing?
Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your brand. For example, TV commercials, cold calls, paid ads, and direct mail are all examples of outbound.
Inbound marketing, on the other hand, is when your customer initiates a conversation with you. For example, they visit your website, read an ebook, or download a white paper.
The goal for outbound marketing is to actively build authentic relationships through engagement, targeted communications, and putting your company in the right place at the right time.
There’s no denying that inbound marketing has grown in popularity in recent years (and with good reason, as it produces tremendous results.) However, outbound still takes up 90 percent of marketing budgets due to the high cost per outreach.
To improve your ROI in outbound, you need to allocate your budget to the methods that work for your brand. Below, we’ll cover some strategies to try, but first, let’s talk about its relevancy.
Is Outbound Marketing Still Relevant Today?
Every business owner loves to cut costs. When you, as a consumer, immediately delete a sales promotion email from your inbox without looking at it, you might wonder…