Instagram is one way people, businesses, and organizations connect and engage, whether it’s by posting pictures, shoppable tags, live videos, or IGTV. And Instagram continues to come up with new ways people can interact with one another on the social media platform, enhancing the customer experience for many brands and businesses.

One of the popular features Instagram offers—which gained a great deal of attention from its initial release and is now used by 500 million accounts every day—is Instagram Story Highlights.

WordStream’s own Instagram Story Highlights

In this post, we’ll share how you can use Instagram Story Highlights to promote your business and engage with customers. Now, let’s start by exploring what this feature is and how to use it, and then we’ll dive into nine ways you can use it for your business!

What are Instagram Story Highlights?

Instagram Story Highlights are collections of pictures, videos, and posts that you’ve posted to your Instagram Story in the past. These curated collections are often referred to as “albums,” and these albums are usually different categories of topics.

Unlike Instagram Stories that vanish after 24 hours, Instagram Story Highlights live permanently on your profile, allowing you to add or delete content from them at any time. These albums sit right underneath your profile bio section and above your regular feed.

Instagram Story Highlights in profile

Google’s Instagram Story Highlights. Here you can see where…

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