5. Identify the best Google My Business categories for each keyword
You may have noticed that, within the competitor benchmarking table, there is also a column that reveals each competitor’s primary business category in Google My Business.
In the most recent Local Search Ranking Factors Survey, SEO experts pinpointed the primary business category as the most important ranking factor in local search. Get your category wrong and it could be an anchor that holds back your ability to rank well.
Although you can only choose one primary category, Local Search Grid will offer insights into which offers the highest ranking potential for the keywords you’re targeting, making this an easier decision than it could have been.
To shine a light on this, let’s stick with the dentist example. Google My Business has a range of business categories for dentists to choose from.
Firstly, there are the generic categories:
Then there are a number of categories that relate to specific dental procedures:
- Teeth Whitening Service
- Dental Hygienist
- Dental Implants Periodontist
- Emergency Dental service
- Cosmetic Dentist
- Pediatric Dentist
- Dental Radiology
- Denture Care Services
If a dental practice offers all these procedures (and many do), then they’ll need to decide which to choose for their primary category.
The decision should depend on these four factors:
- Ranking influence: How much weight Google places on a business category for related search queries
- Search volume: How…