Cross-functional collaboration allows us to assemble high-performance teams with the expertise necessary to deliver the best possible outcomes, whether that’s a new product, operational solution, better customer service, or increased revenue.
But for all its benefits, cross-functional teams face many challenges that can hurt their progress toward team and company goals. That’s why we’ve written this guide to successful cross-functional collaboration. Here’s what we’ll cover:
- What cross-functional collaboration looks like.
- The benefits of cross-functional collaboration.
- Common challenges faced by collaborative teams.
- Tips to build high-performing cross-functional teams in your workplace.
What does cross-functional collaboration look like?
In their most basic form, cross-functional teams bring together different skill sets to achieve a desired outcome. Depending on the company’s size and offerings, the definition of a cross-functional team and the desired outcome varies.
This may mean:
- Three members of a start-up managing development, marketing, and design to launch the company.
- A technical SEO specialist, content writer, and social media manager working to increase online presence.
- Individuals from customer success, product, and sales working to reduce churn.
- Product, development, legal, design, marketing, sales, and PR working to launch a new product or service.
As you can see, cross-functional teams can be any size and the desired…