Let’s face it — everyone loves getting a good customer testimonial.
At the end of the day, when you start researching a product or service, one of the first things you do is see what other people have to say about it. So when someone’s saying something wonderful about your own business, you know it’s a great sign of things to come.
But how are they different from reviews? And how can you get customers to give you a testimonial?
What’s the Difference Between a Customer Testimonial and a Review?
A testimonial is a customer’s endorsement of a product or service. What makes them unique is that they specifically address a challenge they had prior to making their purchase, then describe how the product or service resolved it.
What makes testimonials different from reviews is that they are provided by the customer directly to your company, and offer significantly more details of their experience as they did business with you. In addition, since they are managed by you, you can choose which ones to display on your website — as opposed to having no control over good or bad reviews left on third-party platforms.
The Importance of Customer Testimonials
Testimonials make people feel safer about connecting with your business. When it comes to B2C businesses, people often rely on their friends and family to make recommendations.
But when it comes to B2B businesses, they want to hear from someone who’s in a similar position (e.g., other business owners)….