8 Experts Weigh in on the Past, Present, and Future Evolution of Link Building

For over 20 years, SEOs and content marketers have built links across the web to get their content in front of their target audience.

As Google grows smarter, so do these link-building SEOs – gone are the days of spammy link schemes and black hat SEO. Enter modern link builders who are focused on placing high quality, relevant links on sites guaranteed to drive the most important metrics: conversions and revenue.

But how far have we really come, and are there any lessons we can take from the past to inform where we go from here? We asked eight link building experts their thoughts on this very question, as well as what our readers can do to stay ahead of the link building curve!

For more link building tips, be sure to check out our recent update to The Beginner’s Guide to Link Building:

Read the Guide!

How important are links, really?

Historically, links have been a sure-fire way to build authority and visibility for your business. However, as Google begins to focus on other tactics such as user experience, will that change how links factor into search visibility?

Russ Jones, Search Consultant at Moz, says that the value of a well-placed link isn’t going anywhere: “Google will find more and more ways to extract value from the link graph and click stream data. The link remains king.”

Britney Muller adds that “If Google disappeared tomorrow, would you still get qualified traffic to your website (via your link profile)? That’s exactly how I believe we should be…

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