Do you have a limited digital marketing budget and you want to promote your business online on a long term basis?
If your reply is in yes then what option you are left with to reach your customers most effectively.
The answer is “Inbound Marketing”.
Inbound Marketing strategies are great in making repeat customers and statistics show that the probability of selling to a repeat customer is 60-70% while the probability of selling to a new customer is 5-10%.
It builds brand awareness and affinity in a very cost-effective manner.
So, before putting customers into attract-to-delight funnel, you need to prepare that funnel properly.
Let’s briefly discuss what inbound marketing is and what the actionable inbound marketing strategies for a startup and small business are.
What is Inbound Marketing?
Inbound marketing is the approach to attract potential customers towards your business through your content and connecting with them naturally at points of customer interest.
Inbound Marketing covers every stage of the customer buying journey.
The ultimate goal of inbound marketing is customer satisfaction and more sales. To achieve this goal, you need to create great content, grab customer attention, provide a way for customers to engage with the content and develop trust.
At each stage of the customer touchpoint, you need a strategy to achieve the objectives mentioned above.
Let’s dive deep into the actionable phase of this process:
1. Publish Quality Content
Publishing quality content is…