One of the hottest apps on the planet, TikTok, flipped the way we think about social media.
With an audience of over 800 million active users, TikTok appeals to the roots of social media – viral content.
Marketing teams around the world are capitalizing on TikTok’s success to advertise their products.
Why is TikTok so successful?
TikTok (originally introduced under the name Douyin) was launched in China in 2016. Since then, the app completely crushed the global social media party and has become the world’s second most downloaded app.
The key to TikTok’s enormous success lies in the
unique format it offers. TikTok was the first app to offer 15-second-or-less
videos accompanied by pre-recorded audio clips or background music. The app
also offers various customization features. You can apply filters, add effects,
custom stickers, and labels to your videos.
How does TikTok work?
Businesses have all been absorbed in expanding their audiences through followers and subscribers. All Instagram and Facebook business accounts are built to attract more fans. Yet, TikTok suggests a completely different approach. TikTok’s algorithms value content above the number of followers. This means that any content has the potential to go viral and reach millions of people.
So, how do you create binge-worthy content for TikTok? I’ve gathered the best practices to help you figure out your TikTok advertising campaign. Follow these seven…