The brain. It is the control center for every process in your body, every feeling you have, every movement. It’s fascinating to think about how many commands and signals it sends and receives every day. But with so much to do, and at such a fast pace, your brain is always looking for ways to get its jobs done faster.

This is particularly true when it comes to cognitive functions, such as remembering, problem-solving, and, what we’re talking about today—decision making. When it comes time to make a judgment or act, the brain largely relies on past information it has stored in order to quickly reach a verdict—even at the expense of the quality of the decision. 

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So in terms of consumers making purchasing decisions, being aware of these shortcuts can help you to understand, predict, and leverage their behaviors in your favor. No, you’re not looking to maliciously manipulate your prospects and customers. But yes, there are ways to influence their actions—actions they will be glad they took.

In this article, you’ll learn six psychological principles you can leverage in your marketing and influence the buying decisions of your prospects.

1. Social proof
2. Anchoring
3. Reciprocity
4. Commitment and consistency
5. Mere exposure effect
6. Paradox of choice
7. Pygmalion effect

Let’s begin.

7 marketing psychology tactics to influence purchasing decisions

For each of the seven tactics in this post, we’ll explain what each one is, offer some simple…