Anyone who runs an online business needs to get to grips with search engine optimization (SEO). SEO is the process of working to make your website rank more highly in results pages on search engines such as Google. There are a few strategies you can use to help your site rank better in local search results. In this article, we’ll discuss how you can improve your website SEO through simple WordPress improvements.
Why is ranking well for local search queries so important? According to Business Wire, 67% of Americans prefer to shop with local businesses where possible. Additionally, an estimated 46% of all Google searches have local intent.
Speaking anecdotally, I have seen the importance of local search results first-hand. 80-90% of the business for my web design agency, Lform Design, comes from within our home state of New Jersey.
Website design makes a big difference in your SEO performance due to a number of factors that we’ll look at in more detail. Fortunately, with a bit of know-how, it’s not hard to create a local SEO-friendly site.
Have I convinced you? Read on to learn a few easy web design and SEO-boosting tricks that can be applied to WordPress sites in order to give your business a leg up in local SEO boost.
How Does Web Design Impact SEO?
Whether you’re building your own website or working with an agency, the sooner you get your head around the fundamentals of SEO, the better. Many website owners make the mistake of only thinking about SEO…