The question on just about every SEO’s mind right now is “How is the Coronavirus impacting SEO metrics?”
No surprise here. The answer, as always, is “it depends.”
Because search reflects human behavior, COVID-19 is affecting each industry differently.
For example, just as people are forming lines outside grocery stores, ecommerce sites that sell those same essentials are likely experiencing a huge surge in traffic.
This is also changing as news unfolds. For example, impressions and traffic for “non-perishable food” spiked when things like social distancing and shelter-in-place were announced.
As SEOs, we’ll need to respond accordingly.
I’ve been able to look at the data for a few sites across multiple verticals.
I’m also drawing from the information I’ve seen shared from other SEOs.
Based on what I’ve seen so far, here are seven ways COVID-19 seems to be affecting SEO metrics, and how we should consider responding.
1. Ecommerce Sites That Sell Essentials Are Surging Up
I’m sure I’m not the only one that’s seen ecommerce sites (at least the ones that sell essentials) with huge spikes in impressions and traffic.
That’s coming from people looking for toilet paper, hand sanitizer, Clorox wipes, thermometers… clearly product searches that are related to the pandemic.
This huge surge in demand, as well as product shortages, have even created new queries like “toilet paper near me” and “hand sanitizer near me.”
On the flip side, I’ve seen…