Podcasts have never been more popular than they are today.
In fact, there are more than 800,000 active podcasts as of 2019, which is a number that only looks to increase in the years to come.
So why are podcasts so popular?
Because they are incredibly huge moneymakers.
Almost a third of Americans listen to at least one podcast a month, and advertisers have noticed.
They poured in almost half a million dollars in podcast advertising in 2018, and it’s fairly reasonable to assume that number is just going to keep increasing as the months (and years) march on.
Not only that, podcasts are a form of marketing that can not only grow your brand’s audience, but also its credibility.
And the best part?
It has never been easier to launch one.
It used to be that you’d need prohibitively expensive recording equipment like mics and editing software to release a podcast, but those days are over.
With advances in technology, anybody with a reasonably functional laptop can record and release their very own podcast.
There are a million reasons to get one started, and not a single reason not to.
Having said that, there is a huge difference between launching a podcast nobody listens to and launching a successful podcast that can help with your brand’s marketing, branding, and maybe even brings in some big bucks.
Here are our top seven tips to launch a successful podcast.
1. Invest in Decent Equipment
While you don’t need to blow a few thousand dollars on state of the art recording equipment or…