Everyone wants to create a website that has a unique brand identity.
But after its creation, it’s common to face the challenge of ranking that website on Google.
Many people make SEO mistakes that hurt their website authority score and limit their ability to rank.
That’s why in today’s article I’ll discuss 7 SEO mistakes that could hurt your website authority score.
With
that said, let’s start!
#1. Not choosing the right keywords
The first mistake which many people make in their SEO strategy is not choosing the right keywords to target.
To choose a keyword you’ll need to understand your target audience. Find out what they are typing in that search box and then target those keywords.
While determining the
keywords you need to target, you can use the following process.
- Identify your keyword
- Check the competition
- Recheck the keyword
If you’ve found your desired keyword to target, then you can use some LSI keywords too. LSI keywords help your content rank in the search even faster.
LSI keywords can be
found at the bottom of a Google results page as suggestions.
#2. Keyword stuffing your website
Keywords are undoubtedly valuable for your website. But over-using keywords fetches a negative outcome. Keyword stuffing by no means brings good results for your website.
Keyword stuffing means inputting as many keywords as you can at the cost of the quality of the content.
As you can see in the example, the over-abundance of keywords can make your article look annoying. It also hurts…