Many digital marketers focus on technical SEO and hire writers to create content specifically for search engine algorithms.
What they don’t appreciate is that search engines rank content based on the experience it provides users.
So, instead of writing content for machines, we need to start creating content with users in mind. That is what conversion copywriting is all about.
Search engines like Google use two different approaches when separating valuable, high-quality content from useless low-quality content.
- EAT (Expertise, Authority, and Trustworthiness)
High-quality content should have all three qualities irrespective of which industry or topic it belongs to.
- YMYL (Your Money or Your Life)
Content that can directly or indirectly impact a reader’s happiness, health, finances, and wellbeing come under YMYL.
Image Source: Moz
This approach by Google highlights the weight it gives to the relevance and user experience of your content when ranking web pages.
How can you make your content more user-centric? How can you write copy that not only hooks the reader but also converts them into paying customers?
If you are looking for answers to these questions, you are in the right place.
In this article, you’ll learn seven powerful conversion copywriting tips that can turn your content into a sales generating machine.
The Ultimate Guide to Conversion Optimisation for Small Business
1. Consider the awareness level of your audience