When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content as attractive as possible. After all, with so much competition out there, it’s important you stand out from the crowd and grab someone’s attention right away, right? 

The answer’s yes!

Just like you spend time and energy creating visually appealing content for users to enjoy, you shouldn’t forget the finer details: namely, your links.

Yes, really. URLs matter. Let me show you why link shortening is worth your time and what link shoortening alternatives to Goo.gl are worth trying.

What Is Link Shortening?

Link shortening takes longer links, with their confusing combination of numbers, letters, and special characters, and turns it into a short, readable link.

Here’s an example from NASA’s Twitter feed. The link is only a few characters long, it contains the NASA branding, and it’s clear where the link redirects to:

Link Shortener Alternatives to Goo.gl - Example from NASA Twitter Feed

Here’s another example. When you click the link, it takes you to a YouTube video. The destination is fairly clear from the short link (youtu.be) even though it’s unbranded, meaning there’s no mention of NASA’s name in the link:

Link Shortener Alternatives to Goo.gl - Example of NASA YouTube Video

The original “longer” link looks like this: https://www.youtube.com/watch?v=1Mqsd0ru_pc

Which one do you think looks more attractive on a website or social media post? Which one would you be more likely to click on?

Chances are, it’s the first option, and the reality is, your potential…

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