Here goes: the secret to writing great landing page headlines is …

*dramatic pause*

just kidding! That would be way too easy.

Sadly, there aren’t any shortcuts when it comes to writing effective landing page headlines. You need to put in the work, figure out how it fits into your campaign, and understand your audience to pull it off.

In other words, there’s no single right way to write a landing page headline.

But the good news is that there are certain time-tested headline formulas you can rely on to better connect with your target audience

Even better, you’re in the right place to learn all about them. We have plenty of tips and examples lined up to help you write effective landing page headlines without overthinking it.

But before we jump into those formulas, let’s talk about what makes an effective headline. 

(Unless you really want to get to those headline formulas ASAP, in which case, click here!)

What Makes a Good Landing Page Headline?

Well, that depends on a few different factors.

Though there are several different types of headline formulas you can leverage for different use cases, there are also a few general rules of thumb that apply to almost every headline. Keep these in mind when crafting your next landing page headline to make sure you hit the right notes.

Rule #1: Always prioritize message match.

Say it with me: Landing pages don’t exist in a vacuum!

One of the top priorities for any landing page is to align with the rest of your campaign. As soon…

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