Is your business using Facebook ads to promote your products or services? You should be!

Facebook hosts over 2.6 billion monthly users. Not only is it the largest social media platform in the world but it offers a highly sophisticated ad management system for business pages.

These ads are laser-targeted at your specific audience and are generally cheaper than traditional advertising.

While the Facebook Ad Manager seems user-friendly, it’s easy to mistakes that will cost you extra money. In fact, 46% of online marketing budgets are wasted due to basic mistakes.

In this article, we’re going to uncover the 7 mistakes that many businesses make when using Facebook ads. Most of the time they simply click the “next” button during set-up or miss an important detail that could make a big difference in their campaign.

I urge you to use this as a skeleton outline when reviewing your next ad campaign.

Want to know how to STOP WASTING your online marketing budget by making sure the basics are covered?

Let’s break it down step by step!

1. No CTA In Ad Copy

As professional digital marketers, we understand the value of the call-to-action (CTA). These short pieces of copy make the sale! It is Marketing 101 to have a CTA and a CTA that makes someone want to click your ad. 

Unfortunately, after auditing hundreds of Facebook ads over the last 5+ years, one of the most common mistakes I see is when businesses don’t include a CTA…