It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat pockets. And content marketers get out their calendars to start brainstorming and prepping for next year.

So we asked a number of industry experts what content marketing trends they’re most excited about—what they want to try, what they expect to see, and why—so that you can use these tactics in your 2021 planning.

Here are the seven biggest content marketing trends you need to know about going into next year:

  1. Building content communities
  2. Going live with video and webinars
  3. Improving content experience
  4. Focusing on products and services
  5. Testing AI-powered copy
  6. Doubling down on SEO
  7. Repurposing content across channels

Let’s get started!

1. Building content communities

The biggest content marketing trend to try in 2021 isn’t a surprise. With the rise of Slack communities across tech and the focus on personalization in marketing during the pandemic, building communities has been a push for marketing teams all year. But building communities specifically around content sharing and creation will allow marketing teams to continue to expand their reach, even with fewer resources.

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Lauren Pope, content marketing manager at G2, thinks limited resources and high output demands will help this trend take off next year.  “At some point,” she says. “Every…

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