There are many reasons why you might need to send a cold email as a marketer. The fact that it is so commonly used in B2B communications means that it is something that most of us simply cannot avoid doing at some stage in our careers — or while building our businesses.

That said, cold emailing often makes even the most hardened marketer or salesperson feel a little uncomfortable; there is something a little unnerving about reaching out to a total stranger who you have never communicated with in the past. 

But it doesn’t have to be that way. Cold emailing is still an effective sales and marketing tactic when done right. 

The problem is just that many don’t get it right. 

Cold email is an art. And you need to know how to get the most from the tactic for it to be effective, as well as to prevent uninterested recipients marking your mail as spam.

And let’s be clear on one point — cold emailing isn’t spam. Not when done properly. 

email spam Credit: Gihpy

Just because you have never communicated with someone in the past doesn’t mean that you can’t add value to them and that you don’t have something of value to offer them. 

Yet all too often, cold communication is considered spam simply due to the number who don’t do it right. 

In this guide, you will learn how to do cold emailing the right way, whether that is as a marketer or a salesperson, and walk away with a series of different templates that you can utilize for your own cold communication. Here is what this cold…

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