Measuring the success of content marketing initiatives is often cited as a significant challenge in case studies.
In today’s world, everyone needs to prove their work effectiveness and worthiness. Then, why not gauge the worthiness of your content? Why not measure if it’s achieving the desired goals set while planning?
The following metrics can help determine your content marketing strategy’s contribution to the growth of your business.
- Returning visitors
- Blog exit rate
- The cost of content versus its performance
- Time spent by visitors reading content
- Leads driven by content
- Exposure and authority
The Ultimate Guide to Content Marketing for Business
1. Returning visitors
If the content on your site is superb, visitors will bookmark the blog and return within a day or so to read more stuff. Check the ratio between total visitors and returning ones. Evaluating the percentage of new sessions is convenient with Google Analytics.
Look at the below screenshot of LoyaltyXpert’s website analytics. In that, you can see the ratio of returning visitors. We update content regularly to sustain returning visitors.
One-and-done visitors indicate problems in the content strategy. For increasing traffic, at least some percentage of first-time visitors should be willing to come back.
Plus, analyzing the source of traffic is also crucial. Direct traffic (people who type the website URL)…