Jeffbullas's Blog

Measuring the success of content marketing initiatives is often cited as a significant challenge in case studies.

In today’s world, everyone needs to prove their work effectiveness and worthiness. Then, why not gauge the worthiness of your content? Why not measure if it’s achieving the desired goals set while planning?

The following metrics can help determine your content marketing strategy’s contribution to the growth of your business.

  • Returning visitors
  • Blog exit rate
  • The cost of content versus its performance
  • Time spent by visitors reading content
  • Leads driven by content
  • Exposure and authority

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