Even before COVID-19 drastically changed how we connected, virtual events were on the rise. Companies and brands may have different reasons to host a virtual event, but there are two overarching benefits:

  1. Virtual events take less of a budget to host.
  2. Virtual events are more accessible.

Involving more people and spending less money sounds great, right? But it doesn’t make hosting engaging virtual events easier than hosting live events. Just like hosting an in-person event, you need to consider how the right platform and message work together. Plus, you need to strategically plan ways to increase engagement and accomplish the event’s primary and secondary goals.

In this post, we’re going to cover six tips on hosting engaging virtual events:

  1. Understand the goal of your virtual events
  2. Promote your virtual events
  3. Incentivize event attendance
  4. Be prepared for tech issues
  5. Promote the event during the event
  6. Get feedback from attendees

But first, let’s make sure we’re on the same page.

What counts as a virtual event?

A virtual event is an online event that uses a platform where participants (or hosts) can interact with attendees or an audience.

virtual events graphic

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That means a virtual event can be a webinar, a behind-the-scenes tour of your brand, a conference, or anything else that connects participants over a virtual medium. It can be as simple as live-tweeting a product reveal, or as complex as hosting a multi-person webinar panel with a…

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