Building backlinks is still the most effective way to increase SEO rankings and traffic.
But you have to be cautious with how to build quality backlinks.
We’re now at a point where only “white hat,” or ethical, link building methods still work.
It’s basically impossible to beg, borrow, steal, or buy quality backlinks in a way that will boost rankings. For site owners that used to rely on shady link-building tactics, this is bad news.
But if you’re willing to put in the time it takes to earn valid links, it’s still entirely possible to boost your credibility (and rankings).
I’ll explain six smart ways to earn legitimate, high-quality backlinks that will help show Google and other search engines that your site is worthy of high rankings.
Why does backlink quality matter for SEO?
Links have always been an important factor in how search engines like Google rank websites in their results, and that still holds true today.
Search engines essentially view each link to your site as a vote of confidence in the quality of your content.
After all, if another site is willing to cite you as a source or direct their users away from their own site in favor of one of your pages, you must be offering something of value.
So the more links you have pointing to your site, the more trustworthy your site will appear.
Unfortunately, Google hasn’t released specifics on how it measures credibility, or how reputable it considers your site. But there are plenty of tools that can give you an…