Content analysis is not the most exciting project. There are a lot of tedious and repetitive tasks to complete before you can get to the fun part of actually reworking and improving your previously published content.
What makes it even more challenging is its unique ability to become messy very quickly, especially if there is a lot of content to go through, or if multiple people are working on the same content analysis.
Today we’ll be looking at all those other, non-marketing tools that can help you manage the process more easily and give your content the revamp it deserves, sans headache.
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1. Project management
In order for a project to run smoothly, it either needs a project manager to stay on top of tasks and deliverables, or a project management tool that takes on the mantle of organization and delegating.
However, there is a caveat. Unless you take the time out of your day to use the project management tool, it won’t be doing much good. The tool itself is not a silver productivity bullet. The way you use it is.
Start by dividing up the work. Even if you are working on the content analysis alone, write down every task, including the most minute ones. Set reasonable deadlines, and keep marking tasks as done or in progress as you go.
Add all of your key notes in there too: a link to the sheet you’re working from, the minimal metrics you have chosen for the project, the goals, and…