“You can come up with statistics to prove anything, Kent. Forty percent of all people know that.” – Homer Simpson
Homer might be right, generally speaking. But I still maintain that good, accurate, timely statistics from trusted sources can serve as vital guideposts and benchmarking tools, especially when it comes to business strategy.
This certainly applies in my own corner of the business world: the fast-changing and critically important field of B2B content marketing.
Trends in content marketing tend to reflect broader truths, since we’re talking about the ways in which companies and customers interact and communicate. Because of this, I like to keep a close eye on new research and data as it surfaces, filing away nuggets that strike me as especially telling.
Today, I’ll share six new B2B content marketing statistics that everyone should know.
6 Eye-Opening B2B Content Marketing Statistics for 2021
These stats highlight many of the challenges, opportunities, and changes unfolding here in 2021.
#1: Businesses are the most trusted institution for information in 2021. (Source: Edelman)
Edelman’s 2021 Trust Barometer shows that the business sector has risen above government, media, and NGOs in its Trust Index. Edelman also found that business is now seen as the institution that is both competent and ethical.
Needless to say, this is a big moment for content marketers. Distrust is running rampant among misinformation, uncertainty and anxiety across the globe….