80% of SEO professionals agree that link-building is a highly effective tactic to include in your marketing strategy.

That said, if you’re unsure which backlinking strategies work, you’ll find it challenging to accrue high-quality backlinks.

Luckily, you can use several different strategies in tandem, which will net backlinks and boost brand awareness.

Read on to learn the most effective backlinking strategies and how to use them in 2021.

Why is a Backlink Strategy Crucial in 2021?

Backlinks are created when a third party links back to your website. 

Most often, websites link to outside sources to further explain something or to endorse the site they are linking to.

This demonstrates to Google that your site is an authority, which will push you up the ranks.

Due to this, the quantity and quality of backlinks you have will affect your domain authority, which affects your Google ranking — a higher link authority leads to a higher Google ranking.

Since 50% of all traffic goes to the top spot on Google, you want to be as near as possible to the number one search result to drive as much organic traffic as you can to your website.

A high quantity of backlinks shows Google that you’re an authority to a wide audience. The top result on Google has 380% more backlinks on average than results in positions two to 10.

High-quality backlinks ( i.e., backlinks from other websites with high domain authority scores) enable you to piggyback off the trust…

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