Want to drive more traffic to your website by taking advantage of video?
With just a few simple strategies, you can use video to drive loads of traffic to your site, increase your click through rates, and get more people to buy!
Ready to get started?
1) Show Up At The Top Of Google With “Suggested Clips”
Google is now including video snippets in the search results – and often right at the top of search results.
If you’re trying to rank your website for a competitive phrase, it can pay off to create a video for the same topic.
Not only can you rank on YouTube (more on that later), Google will often feature videos at the top of the search results.
Here’s an example of one of the videos that ranks for a valuable keyword:
Keyword: how to get seo leads
See how there are multiple advertisers above this video?
Our video on youtube ranks just under the ads for this keyword. Those ads are going for around $5-$7 PER CLICK. This video was created for $200.
Not only is our video appearing at the top, it’s literally appearing above all organic search results!
This video has over 1,000 views …and it didn’t cost us $5,000 – $7,000.
Here’s how to get these:
- Create the content: We like to first take “how to” type content that we’ve already written on our site and create a video out of it. Google likes to feature “how to” content in suggested clips, so the type of content is important.
- Upload a…
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