We all know that 2020 has been an absolutely ridiculous year. So many things have gone off the rails and I, for one, could not be happier that it’s coming to an end. With a new year comes new opportunities and new potential, even if we might be feeling the effects of 2020 for a while.

When it comes to online advertising, a new year is simply a line in the sand. Odds are, you’ve been advertising through all these ups and downs and into this unprecedented holiday season.

But that doesn’t mean that 2021 doesn’t allow for a new mindset and a look to new strategies, or a return to those that have always worked best.

With that, I’m here to argue that 2021 should be the year where you focus on making your customers’ experiences with you as simple and enjoyable as possible. In this post, I will cover five ways to do this:

  1. Customize ads by placement.
  2. Cater to mobile users.
  3. Utilize your audiences to customize experiences.
  4. Leverage multiple platforms.
  5. Give your customers the information they need.

Like I said, we’ve all had a tough year, so maybe paying it forward with your online presence will make their lives easier—and yours. They’ll be more likely to make a purchase and you will then subsequently have a better chance at bigger profits. In this post, I’ll cover five ways to focus on your customers in 2021:

1. Customize ads by placement

No one wants to click on an ugly ad, let alone an ad you can’t even read. By this point, nearly…

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