With a number of states beginning to lift restrictions and open their economies, it is crucial for account managers and agency owners to keep a close eye on industry trends. As long as you’re in-the-know, you can make the appropriate decisions and guide your clients in the right direction.
Having the resources to stay on top of internal trends for these businesses is equally as important. Connecting multiple sources of data will allow you to come to the correct conclusions and provide the best courses of action for your accounts. If that sounds like a lot to keep track of, you’re right—it is. That’s why in this post I will walk through five tools you can use to gather insight for your clients during this phase of the COVID-19 pandemic.
1. Google Trends
Google Trends allows you to analyze the popularity of top search queries in Google Search. Most account managers will use some form of a keyword research tool in order to plan and strategize for their clients but during these current times, it may be wise to explore topics related to your clients’ industries rather than specific keywords themselves.
This will allow you to visualize the impact that COVID-19 has had on industry search volume as well as how these terms may be rebounding. If you see a particular trend over the past few weeks coupled with the data you’re seeing within the account you manage, then you could use this information to show your client that it’s time to…