Pay-per-click (PPC) advertising, such as Google Ads, is one of the most effective ways to market your products or services to reach potential customers.
However, getting your Google Ads text right can take some practice, especially since you need to fit your ad copy into a limited space, while also trying to stand out from your fellow advertising competitors.
In this article, we’re going to break down 5 simple, yet highly effective tips to help improve your ad copy.
When you implement these tips, you’ll see your click through rates go up and your costs go down!
Read on to learn our insider advice to writing amazing Google AdWords copy.
1. Use Keywords To Mirror The Search Query
One of the most common mistakes that we see with PPC accounts is with message match, which is the process of matching your ad content to a specific search query or the link that directs visitors to your landing page.
You see when someone types in a query, they are telling you what they are looking for.
Google Ads allows you to get extremely specific for which queries you want your ad to show up for, so you want to use this to your advantage.
The first step to Google Ads success is using specific keywords in your copy that mirror your target audience’s search query.
If someone types in “invisalign,” then your ad should talk about invisalign.
This may sound obvious, but we often find advertisers loading up all their keywords into one ad,…