Traits of the Best B2B Content Marketers

My favorite part of playing a sports video game is the “Create a Player” function. It gives me the opportunity to set realism aside and dream up the most legendary, dominant athletic specimen imaginable. On the basketball court, no real-life point guard would be able to match up against “Dimes McGee,” my customized 7-foot-10 wunderkind with 99 ratings for shooting, passing, ball-handling, speed, and defense. Talk about optimization!

What if you could “create a player” in B2B content marketing? Which attributes would you want to max out in order to fabricate the most successful practitioner possible? It’s a fun and interesting question to contemplate, in large part because the answers now are different than even a few years ago.

Which traits and characteristics define the most effective B2B content marketers in 2021?

Optimized: 5 Traits of the Best B2B Content Marketers

Certain requisite skills, such as being creative and a good communicator, are so obvious as to go without stating. But a new set of traits are emerging that differentiate the best B2B content marketers in this reshaped business environment.

If you’re looking to hire a content marketer (or agency), or you’re looking to grow your own skills, these are the traits worth emphasizing.

Curious

The game is changing. New innovations are disrupting the profession and many fundamentals are in flux. In charting the top B2B marketing trends for 2021, TopRank Marketing CEO Lee Odden envisions a massive…

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